Company: Grammarly

Industry: Writing / B2B / B2C

Focus: Grammarly’s performance marketing

Why I choose Grammarly ?

What we will cover in this case study?

Introduction to grammarly

Grammarly’s performance marketing

Enterprise adoption

What makes it work

Key component strategies

Conclusion

Introduction to grammarly

Grammarly is one of the widely used writing assistant, helping all around the writer’s with different background and languages. From casual writers to enterprise teams, it offers a mix of AI-powered editing, tone suggestions, and workflow integration.

Grammarly’s performance marketing

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Performance Marketing

It is a digital marketing strategy where advertisers pay only for specific, measurable actions, such as a click, lead, or sale. It's a results-driven approach that differs from traditional marketing by focusing on accountability and a direct return on investment (ROI).

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