Company: Grammarly
Industry: Writing / B2B / B2C
Focus: Grammarly’s performance marketing
Introduction to grammarly
Grammarly’s performance marketing
Enterprise adoption
What makes it work
Key component strategies
Conclusion
Grammarly is one of the widely used writing assistant, helping all around the writer’s with different background and languages. From casual writers to enterprise teams, it offers a mix of AI-powered editing, tone suggestions, and workflow integration.
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Performance Marketing
It is a digital marketing strategy where advertisers pay only for specific, measurable actions, such as a click, lead, or sale. It's a results-driven approach that differs from traditional marketing by focusing on accountability and a direct return on investment (ROI).
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